WE’RE BUILDING THE FUTURE,
NOT A PLASTIC PLANET

Plastic eliminated

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Download the app

START YOUR PLASTIC FREE LIFE NOW

Reuse and recycle with our app that works across the UK

Business solutions

HELPFUL ZERO

Helpful zero icon

Zero Waste solution to eliminate single use in food and drink on the go

HELPFUL CIRCLES

Helpful circles icon

Custom business and brand solution to promote and incentive reuse and recycling

HELPFUL LOCAL

Helpful local icon

Geofenced solution to promote reusing and recycling for businesses and venues

Get in touch to find out more

In The Press

Canary Wharf using HELPFUL to help users recycle
Canary Wharf Group launches AI-based app to help spur plastics action
Canary Wharf Group Showcases HELPFUL App
HELPFUL founder interview at Wharflife newspaper
London’s financial district gets eco-friendly
HELPFUL, breaking the plastic habit with tangable incentives
HELPFUL app to aid consumers in correct recycling of their waste and to avoid single-use plastic.