We developed an app and smart bins technology to help people recycle plastics like coffee cups and water bottles on the move and get rewarded.
We would like to play our part in reducing the 2.5 billion of cups and 7.5 billion water bottles, we are using every year in the UK and break the plastic habit. We like to give you the tools and raw knowledge to Recycle, Reuse* and Reduce single use plastics
Our app is bridging the gap of the desire consumers have to recycle and how they can actually do it effectively.
Point the camera and scan the label of a coffee cup or a water bottle. We identify it and guide you on how and where to recycle it responsibly.
We have a growing of network of HELPFUL Bin where we can guaranty you that the plastic will be recycled and given a second life.
For every piece of plastic you recycle, you earn HELPFUL Coins (our proprietary rewards token). You can use them to get eco-friendly products, such as re-usable water bottles to help you break the plastic habit.
* Our ’reuse and get rewarded’ functionality will be launched in January 2019
If you’d like to talk to us about the project, or about becoming either an ambassador or brand partner then you can either